Evelyn Warren

Evelyn D.Warren

GLOBAL marketing & branding executive

Office: 704.910.2800
Mobile: 704.488.7690
Email: evelyndwarren@gmail.com
CV: Download Here

Profile

Global marketing & branding executive with proven track record

Demonstrated & award-winning client director; uses strong communication skills to drive results

Intuitive, problem solver who utilizes research & insights to create solutions

Exemplary relationship builder with the media, clients, & colleagues


Discovery >
Insights, strategy


Ideation >
Creative process


Activation >
results

Case Studies

Proven Discovery Skills

NAIAS (The Detroit Auto Show)

Attendance at North America’s premier auto show was slowing and it wasn’t just Detroit, in Winter, to blame.

Through a comprehensive research project, we identified why and how to counter declining sales, boost opportunities for vendors and hosts and increase ticket sales year over year, tracked for two years.

The Advance
(General Board of Global Ministries)

Brand confusion across a cluttered portfolio of giving options was leading to lack of interest and slowing donations.

Insights were pursued to understand clearer messaging and how to communicate with transparency. A 150-year old brand was relaunched — a new logo, tagline and donor communication platform built — with increased revenues year over year, since 2005.

NAIAS (The Detroit Auto Show) The Advance (General Board of Global Ministries)

Astute in the Ideation Process

Center for eCommerce Excellence

Online retailers, brand managers and technology providers were "learning on the job” and had few case studies to study nor a fraternal “think tank” to tap into.

Through the funding of Catapult and creative thinking of our own, CEE was born and became a repository for resources and conversation on the growing world of online sales.

Members included senior professionals at Amazon, Clorox, and Johnson & Johnson and I was positioned as Executive Director, managing all components of the membership and curriculum.

Covenant (Cokesbury)

Research identified the need for a refreshed, 21st Century study guide for spiritual growth. The client, Cokesbury, engaged for a true soup-to-nuts client engagement and project manager position.

Accomplishments were product design, integrated promotion (online, videos, events, print and social), talent negotiation and sales support.

All sales goals were exceeded and bumped the longer running competitor off the shelves.

Results-Oriented / Known for Strategies and Tactics That Activate

KitchenAid 10,000 Cupcakes

An aging annual event for a leading brand was no longer producing the results of excitement, activation and increased sales. In a joint strategy with the creative team and the creation of a full content, PR and awards strategy, 10,000 Cupcakes was a lightning rod in the durables category.

Results included: 8000+ engagements, driving 25 million impressions; 28,000 microsite visits; 30+ retailers in support; Reggie and PRO Award wins

#Giving Tuesday

The development arm of the United Methodist Church was in search of a new platform to increase donations in a very competitive, end of year giving period. Working in only it’s second year in play, we negotiated with the organizing body of what became #GivingTuesday.

A three-month, integrated campaign led donors down an anticipatory path, awaiting the Tuesday after Thanksgiving to give as much as they could in a 24-hour period.

Results were astounding: our efforts raised over $6.75 million dollars in a day - never anticipated but fully welcomed.

KitchenAid Cupcakes UMC

Contact

15208 Wyndham Oaks Drive Charlotte
North Carolina 28277

704-488-7690