Global marketing & branding executive with proven track record
Demonstrated & award-winning client director; uses strong communication skills to drive results
Intuitive, problem solver who utilizes research & insights to create solutions
Exemplary relationship builder with the media, clients, & colleagues
"I have had the pleasure of working with Evelyn Warren over the past 10 years and can confidently say that Evelyn will be a valuable resource to any organization that is fortunate enough to hire her. Evelyn often worked with disparate opinions and several voices in our agency but was able to align, strike balance and execute with strong professionalism. She comes highly regarded and recommended
— a true team player."
Catapult, an Epsilon Agency
Attendance at North America’s premier auto show was slowing and it wasn’t just Detroit, in Winter, to blame.
Through a comprehensive research project, we identified why and how to counter declining sales, boost opportunities for vendors and hosts and increase ticket sales year over year, tracked for two years.
Brand confusion across a cluttered portfolio of giving options was leading to lack of interest and slowing donations.
Insights were pursued to understand clearer messaging and how to communicate with transparency. A 150-year old brand was relaunched — a new logo, tagline and donor communication platform built — with increased revenues year over year, since 2005.
Online retailers, brand managers and technology providers were "learning on the job” and had few case studies to study nor a fraternal “think tank” to tap into.
Through the funding of Catapult and creative thinking of our own, CEE was born and became a repository for resources and conversation on the growing world of online sales.
Members included senior professionals at Amazon, Clorox, and Johnson & Johnson and I was positioned as Executive Director, managing all components of the membership and curriculum.
Research identified the need for a refreshed, 21st Century study guide for spiritual growth. The client, Cokesbury, engaged for a true soup-to-nuts client engagement and project manager position.
Accomplishments were product design, integrated promotion (online, videos, events, print and social), talent negotiation and sales support.
All sales goals were exceeded and bumped the longer running competitor off the shelves.
An aging annual event for a leading brand was no longer producing the results of excitement, activation and increased sales. In a joint strategy with the creative team and the creation of a full content, PR and awards strategy, 10,000 Cupcakes was a lightning rod in the durables category.
Results included: 8000+ engagements, driving 25 million impressions; 28,000 microsite visits; 30+ retailers in support; Reggie and PRO Award wins
The development arm of the United Methodist Church was in search of a new platform to increase donations in a very competitive, end of year giving period. Working in only it’s second year in play, we negotiated with the organizing body of what became #GivingTuesday.
A three-month, integrated campaign led donors down an anticipatory path, awaiting the Tuesday after Thanksgiving to give as much as they could in a 24-hour period.
Results were astounding: our efforts raised over $6.75 million dollars in a day - never anticipated but fully welcomed.